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Dr. Oetker wanted to bring the joy and emotion of home baking to Chinese consumers. In order to do so they wanted to develop the perfect theme world and gift packaging, to excite and inspire. These are my proposals.

LOQI's aim is to revive the shopping bags into a “must have” product. The current classic collection is romantic and conservative in tone. The new lines should be fresh, quirky and artistic designs never seen on this segment of the